Corus Colours gets virtually serious with IAS b2b Marketing

Corus Colors is set to take its digital comms up a gear with the appointment of online specialists, IAS b2b Marketing. The agency has been appointed to devise and implement an integrated digital strategy for the company that will accelerate its growth in the refurbishment sector.

The new campaign will tap into the growing online refurbishment community on social media sites such as LinkedIn, Twitter and YouTube, and centre around a newly designed interactive campaign website.

Rob Morrice, managing director at IAS b2b Marketing, commented: “It’s great to see a major player in the B2B industry recognising the importance of digital communications. B2B brands can’t afford to overlook the opportunities that online communities provide.

“We’ve developed a digital strategy for Corus Colors that will take it right to the heart of its target sector and enable it to communicate and build relationships in a completely different way.

For further press information, please contact:

Sam Dorney
Tel: 01625 578578
Email: sam.dorney@iasb2b.com