Experts in business to business communication, IAS b2b Marketing, has been appointed by building product manufacturing giant, Kingspan, to develop and launch a brand building campaign for its new architectural façade business unit, Benchmark.
The new business unit, created by Kingspan to offer architects and contractors a new approach to façade specification, will see the industry leader break into new sectors to achieve growth through product innovation and brand development.
Combining social media, e-marketing and digital communications, as well as more traditional channels, IAS developed the Benchmark brand building campaign to help the unique offering stand alone, away from the main Kingspan brand.
Rob Morrice, managing director at IAS, commented: “In such difficult and testing times, it’s great to see a key industry player like Kingspan stepping up and taking its business to the next level by investing in solid B2B communications.
Continued... “Effective marketing is never more important than in a downturn and we have developed a strategic, integrated campaign for the new Kingspan business, Benchmark, that will move its comms up a gear and set it apart from the core Kingspan brand, securing a market leading position going forward.”
The campaign, which is in its early phases, will work to develop the Benchmark brand and website, which was created by IAS, across trade media as well as social media channels such as blogs, LinkedIn and a Twitter feed.