The North West’s leading B2B marketing agency, IAS B2B Marketing played host to leading marketers from across the globe in October at the 2008 Annual BBN (Business Branding Network) Workshop.
The five day event was held at IAS’ South Manchester office, which is also the headquarters of BBN - a group of 25 independent marketing agencies offering global branding and marketing communications.
During the workshop, the latest branding and B2B marketing thinking was shared by 29 members from fifteen countries, including the USA, Australia and South Korea.
“It shows how committed we are to excellence in B2B marketing,” comments Hera Park of Metabranding, Seoul, South Korea. “BBN is unique in that it enables cutting edge marketing communication strategy to be generated for our international and national clients by leading independent B2B agencies across the world.”
“The annual workshop is an essential part of our professional development and quality improvement process,” adds Rodger Jones of Bader Rutter, USA. “Our cultural diversity enables us both to communicate branding internationally and appreciate the national differences that ensure success in each individual market.”
The 2008 BBN Workshop agenda included sessions on managing a portfolio of brands, brand valuation, improving client presentation of B2B brand communications, managing international accounts for the clients’ benefit and the latest in contact management between clients and their customers. As an example, one of the biggest world-wide brands was also visited – Manchester United.
“BBN has been developing for 20 years and now spans 25 countries,” comments IAS, managing director, Rob Morrice, who was appointed to BBN’s Executive Board earlier this year. He continues: “We work together because we want to, and the enthusiasm shows. Each agency has a stake in BBN and its success, and the unique multi-cultural international business models we develop are a product of everyone’s contribution. Constantly developing the quality of our offering is essential.
“At BBN we deliver brand and communications strategies and activities that add value to our clients businesses globally. We are one of only a few dedicated networks and we differ from the others because of our collective investment in common techniques, which delivers brand consistency wherever a client is in the world.
“As independent agencies that choose to work together, BBN shares a common goal - to see our clients succeed, and because of the entrepreneurial attitude of our members, BBN is both quick to respond and agile in execution – an enormous asset for our clients – and I get to travel the world to exotic locations on a regular basis.”
For press further information, please contact:
Sam Dorney or Lucy Bridle
Tel: 01625 578578
Email: sam.dorney@iasb2b.com / lucy.bridle@iasb2b.com