IAS leads the way on B2B awards shortlist

IAS b2b Marketing is set to sweep the board at this year’s B2B Marketing awards, after being shortlisted in 11 categories, more than any other agency in the UK.

As well as being nominated for top gong, ‘Best Marketing Communications Agency’, IAS hopes to fight off competition for awards including ‘Best Public Relations Campaign’, ‘Best Live Initiative’ and ‘Best Use of Creative’. Last year IAS celebrated taking home ‘Best PR Agency’ at the awards.

Commenting on the good news, IAS b2b Marketing’s managing director, Rob Morrice, said: “Last year was an amazing year for IAS, winning award after award, there was no way I thought we would ever top such an incredible achievement.

“How wrong could I have been. To be nominated in eleven categories, more than any other agency in the UK, is just amazing and it is truly a testament to our creative and talented teams, as well as our forward looking, innovative client base, which is as committed to raising the bar in B2B marketing as we are.”

The categories in which IAS b2b Marketing has been shortlisted include:

• Best Integrated Campaign - ‘When it comes to the crunch' for FBM
• Best Use of Email – ‘Orimaster’ for ABB
• Best Public Relations Campaign - ‘On a tight Lease' for Lloyds TSB Autolease
• Best Public Relations Campaign – ‘Best green foot forward' for Interbuild
• Best Live Initiative - 'MBOY awards 2008' for FMB
• Best Use of Data - 'When it comes to the crunch' for FMB
• Best Use of Creative - 'Picture the difference' for Veolia
• Best Lead Nurturing Initiative - 'Digital platform' for ABB
• Best International Campaign - ‘Take it in' for Veolia
• Most Commercially Successful Campaign - 'When it comes to the crunch' for FMB
• Best Marketing Communications Agency

For further press information, please contact:

Sam Dorney
Tel: 01625 578578
Email: sam.dorney@iasb2b.com