IAS Senses a New Engineering Account

International sensor manufacturer SICK has appointed IAS b2b Public Relations with a brief to reposition its broad product offering to more closely face its customer markets in the UK.

Already an in-depth market discovery phase using IAS’ unique Brand Asset Management process has prepared the way for a strategic campaign, focusing initially on delivering trade media relations to carefully segmented vertical sectors.

A hard-working media relations programme is targeting vertical engineering and horizontal manufacturing application audiences in the UK, including the food, packaging and logistics sectors.

Rob Morrice, Managing Director of IAS b2b said: “SICK is a company that wants to do things the right way and not just pay lip-service to brand strategy and marketing. We are helping the company develop a clear UK brand positioning to deliver its vision and achieve its business strategy in the UK market.”

For further press information, please contact:

Sam Dorney
Tel: 01625 578578
Email: sam.dorney@iasb2b.com