IAS wins Prater account

The UK’s largest building envelope contractor, Prater, has appointed CIPR Grand-Prix award winning IAS b2b Public Relations as its new PR agency.

Prater has supplied design and construction solutions to the building industry for over 50 years and has played a key role in a number of prestigious projects, such as the Emirates Stadium, Queen Alexandra Hospital, Portsmouth and numerous airport contracts including Heathrow, Gatwick and Stansted. 

Rob Morrice, Managing Director of IAS b2b, explained: “Although firmly established in the building and construction market, Prater may have been perceived as a roofing contractor, even though it is a proven provider of total building envelope solutions.

“We have developed a hard-hitting PR strategy for the company that will re-position its brand specifically with its key target audience.

“The industry is going through a challenging time at the moment and it’s great to see a brand like Prater biting the bullet and using effective PR to strengthen its position and stand out against the competition”.

IAS was crowned the UK’s best B2B PR agency at the B2B Marketing Awards, won two CIPR Grand Prixs, as well as three golds and one silver at the North West CIPR Awards and ‘Best use of PR’ at the Construction Marketing Awards last year.  

For further press information, please contact:

Sam Dorney
Tel: 01625 578578
Email: sam.dorney@iasb2b.com