US based company RecycleBank has appointed IAS b2b Marketing to handle the launch of the UK’s first domestic recycling incentive scheme, an innovative concept that has revolutionised recycling in America and is set to do the same over here.
In a bid to encourage recycling levels and reduce landfill, RecycleBank awards Points to households for recycling that can be redeemed and local and national retailers, such as Marks & Spencer, as well as restaurants, leisure facilities and charities.
IAS is developing the UK branding and design for RecycleBank, as well as devising the PR strategy and implementation for the launch.
Rob Morrice, managing director at IAS, said: “The RecycleBank concept is a win-win situation. Local authorities benefit from reduced landfill costs, while household get rewarded for doing their bit for the environment.
“We’ve developed a branding strategy and PR campaign that will propel this scheme around the country and make sure every local authority and household in the UK is queuing up to get involved.”
Initially the scheme is being trialled in the Royal Borough of Windsor and Maidenhead, where RecycleBank is working with the council and waste management company, Veolia Environmental Services, to bring the scheme to 2,800 households.
RecycleBank has significantly increased recycling volumes across the US, where it services one million people across 19 states and has boosted recycling rates anywhere from 30-80%.
With offices in New York and London, RecycleBank was recently honoured as a 2009 World Economic Forum Technology Pioneer and has been named as a 2009 Champion of the Earth by the United Nations.
For further press information, please contact:
Sam Dorney
Tel: 01625 578578
Email: sam.dorney@iasb2b.com