Virtual newsroom
The IAS B2B Public Relations News Room is an invaluable tool for journalists looking to access all the latest media information we distribute on behalf of our clients. To maximise coverage opportunities for each and every campaign we encourage our press contacts to sign up to dedicated RSS feeds, which ensure all the latest stories arrive in their in-box the moment we press ‘send’. We don’t post out hard copy press releases which take days to arrive or send blanket emails that journalists delete in a heartbeat. The new digital PR world revolves around speed, accuracy, accessibility and relevance.
To aid this, each of our client’s dedicated News Room areas also plays host to a full multi-media experience where a range of editorial support tools can be viewed or downloaded including: photography, blogs, vlogs, podcasts and literature.
Bringing clients’ news to life is our business and we work hard to give journalists what they want, when they need it and in a fashion that reinforces our clients’ reputations. Underscoring this, our dedicated Press Office team is assigned to keep our News Rooms bang up to date and responsive to media enquiries. Online or offline, we’ve got it covered.